01
01Research
Plan interviews, conduct sessions, transcribe automatically, surface themes, run surveys, analyze responses with statistical depth, and generate mixed-methods reports. The full research workflow, not scattered across five tools.
Launching August 1, 2026
Design intelligence, end to end.
From the first user interview to the final stakeholder report. Konfom helps design teams run research, build understanding, formulate strategy, develop concepts, evaluate what they ship, and deliver work that holds up.
Use the whole thing or just one piece. With a proven methodology underneath when you want it.
The methodology is here today - read the book free.
Acme Banking · Onboarding redesign3 active
Setting upCovered
Research8 interviews
SynthesisMental model · Tier H
StrategyDrafting
EvaluationQueued
Interview 06 · Asha, age 31“I’d trust the bank more if it just said what it knew about me.”
Theme - Visibility builds trust7 of 8 sessions surfaced this
Mental model - What money should know3 zones · 11 facets · structure locked
Strategy - “Show the spine, hide the gears”Drafted from synthesis · awaiting review
Project confidence
73%
Research strong. Strategy still soft on the “trust” facet.
The work
You've been here before.
01
The bluff
You're making decisions on instinct and hoping nobody asks. When someone asks, you'll come up with a reason that sounds right. You'll feel relieved when they move on. You'll hope next time they don't.
02
The lonely middle
There's no one in the room who's done this part of the work before. You're inventing the process as you go. Some days that's exciting. Most days it's exhausting.
03
The disappearing work
You've done some of the best work of your career. Most of it isn't anywhere you could point to. The portfolio shows three projects. The actual thinking that earned the title is invisible.
04
The closing pressure
The deadline is real. The stakeholder is waiting. The decisions you haven't quite locked are piling up. You'll figure it out tonight. You always do. You're tired of always figuring it out tonight.
The shift
What changes when this works.
01 · Identity shift
You stop bluffing
Every decision has its reasoning attached. When someone asks why, the answer is one click away - not a story you're improvising under pressure. Reviews stop being interrogations.
02 · Identity shift
You stop inventing the process
The methodology underneath gives you the shape of the work. You're not figuring out what comes next every project - you're doing the work, on a structure that's been refined across thousands of designers.
03 · Identity shift
The thinking becomes visible
Work that used to live in your head now lives in the project - exportable, shareable, defendable. The portfolio writes itself. Promotions and interviews stop being about remembering.
04 · Identity shift
The closing pressure eases
You stop figuring it out the night before. Milestones are real. Confidence is a number you can defend, not a vibe you're hoping holds. You ship knowing where the work stands.
The mechanism
What Konfom does, at launch.
Six capabilities and two cross-cutting layers. Each one works on its own. Together, they're the full design process - instrumented.
02
02Synthesis
Build the data comprehension model the project needs - journey maps, service blueprints, mental models, ecosystem maps. Konfom helps you pick the right one, build it well, and tell its story.
03
03Strategy
Own the strategic work, not just write it up. Konfom structures the work: who to involve, what conversations to have, what decisions to capture, how to deliver it so stakeholders carry it forward.
04
04Concepts & designs
Develop concepts with deep narrative - the why behind every choice. When it's time for visual designs, Konfom hands off cleanly - with prompts that work in AI design platforms, or with structured briefs if you'd rather design them yourself.
v1: hand-off via prompts; full API integrations later.
05
05Evaluation
Run usability and accessibility evaluations within Konfom, or bring evaluation data from elsewhere. Identify issues with structure, document fixes against principles, hand findings back to the team.
v1: both usability and accessibility ship.
06
06Reports
Audience-specific reports built on the same body of work. Executive summary for leadership. Engineering brief for the build team. Client deck for external delivery. Industry-standard formats, on-brand, defensible.
Across every workflow
Planning and confidence
Every project plans against milestones. Every output carries a confidence score - a number the team can defend, not a vibe to hope holds up.
Across every workflow
Working together
Shared workspaces where the team sees each other's progress and thinking. Knowledge that compounds across projects - not loss when someone leaves.
All of this ships in v1, launching August 1, 2026. Some pieces are deeper than others - the methodology behind every workflow has been refined across 3,000+ designers training with Xperience Wave.
The substance
Konfom works whether you use the methodology or not.
Run one interview. Do one synthesis. Deliver one report. Konfom stands on its own for any piece of the work.
There's a methodology underneath for designers who want the full system. A nine-stage framework refined over five years across more than 3,000 designers training with Xperience Wave - three phases (Setting up, Building strategy, Closing) with four depth tiers (Light, Medium, Heavy, Critical) matching the rigor of the work to the stakes of the project.
01Setting upLight · Medium
02Understanding contextLight · Medium · Heavy
03ResearchLight · Medium · Heavy · Critical
04SynthesisMedium · Heavy · Critical
05Building strategyMedium · Heavy · Critical
06ConceptsMedium · Heavy
07Designs & hand-offMedium · Heavy · Critical
08EvaluationLight · Medium · Heavy · Critical
09ClosingLight · Medium
We've written the methodology down. The book covers all nine stages, the weighting instrument behind the confidence scores, the principles, and the techniques designers use at every step.
“Design rigor isn't a personality trait. It's a discipline - a sequence of small choices you make on purpose, captured where someone else can see them. The work that holds up is the work that someone else can read. Everything in this book is in service of that one idea.”From Chapter 1 - The Design Process Book
The Design Process Book
A working manual for design work that holds up.
Murad & Almas · Xperience Wave
The Design Process BookA working manual for design work that holds up.Murad & Almas · ~250 pages · free PDF
Credibility
Built by Xperience Wave.
3,000+
Designers trained since 2020
5 yrs
Methodology refined in real design work
1:1
Mentorship, training & cohorts
Xperience Wave is a Bangalore-based design mentorship business. Since 2020, more than 3,000 designers have trained with XW - through 1:1 mentorship, corporate training programs, and cohort-based courses. Alumni work as senior designers, design leads, and design directors across India and abroad.
The methodology Konfom is built on isn't theoretical. It's the methodology XW mentors have been using in actual design work for five years. Konfom turns it into software.
Shaik Murad
Co-founder · Head of Product & Design
Shaik Almas
Co-founder · CEO
Alumni now working at
GEBoschInfosysAccentureWiproTech Mahindra
Join the waitlist
Be first in. Launch is August 1.
Konfom launches August 1, 2026. Members of the waitlist get:
- The book - free PDF, the full methodology, sent the moment you sign up.
- Early access - invites open before public launch, in batches starting July.
- Founding pricing - your tier and price lock in when you join, regardless of future changes.
- Updates that matter - monthly notes on what's shipping, what we're learning, what's changing. Not marketing newsletters.
- A seat at the table - if you want to shape v1, we'll invite you to a small feedback session.
A welcome email with the book attached. Monthly notes from there. We'll notify you the week before public launch. We don't sell your email. Unsubscribe anytime.
Questions
Things people have asked.
August 1, 2026. Waitlist members get early access starting in July, in batches. The public launch is August 1.